ABA stands for Applied Behaviour Analysis. It’s the science of behaviour—basically, we analyze what people do, figure out why they do it, and teach more helpful behaviours using reinforcement.

Nope! While ABA is the gold standard for treating autism spectrum disorder (ASD), it can be used with anyone—children, adults, and other neurotypical people. ABA is applied wherever behavior change is needed—education, business, mental health, even fitness.

It depends on the individual but often includes: structured tasks, behaviour reduction plans and data collection. Sessions can happen at home, in a clinic, or a work environment.

We take data like it’s our full-time job—because, well, it is. Every behaviour we teach or reduce is tracked meticulously. That data tells us what’s working, what’s not, and how to adjust the plan.

BCBAs (Board Certified Behaviour Analysts): BCBAs hold a master’s degree, complete extensive supervised experience, and must pass a certification exam through the Behaviour Analyst Certification Board (BACB). While the BACB is US-based, many UK practitioners follow this pathway, as it’s internationally recognised. BCBAs are responsible for assessment, programme design, and oversight.They write the plan and supervise.

RBTs (Registered Behaviour Technicians): They carry out the day-to-day sessions. Typically holding an undergraduate degree, RBTs complete required training and pass a technician certification exam. They implement treatment plans under BCBA supervision.

Parents/Caregivers: ABA includes collaboration with families to support learning and ensure skills generalise beyond sessions.

Clients (Participants): The individuals receiving services are central to the process. Goals are tailored to their unique needs, and when possible, they take an active role in their own progress.

Applied Behaviour Analysis (ABA) is a well-established, evidence-based approach to understanding and improving behaviour. Numerous studies over several decades have shown its effectiveness in supporting individuals—particularly those with autism spectrum disorder—in areas such as communication, social interaction, learning, and reducing behaviours that challenge.